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By Kurt Steele 26 Feb, 2017
Kurt Steele brings new co-host, Alejandra Martinez to the Tech Am Power Drive Show.  Her premiere will be this Wednesday at 9:30 am pst.  She brings her attitude and opinions on Samsung and wars with Kurt Steele loyal iphone user.  Her energy will liven up the show and her amazing and entertaining personality will move the show to the next level.  Tune in and do not miss this premiere episode.  1180 Am in Reno and streamed HERE Live on the Internet 
By Kurt Steele 22 Feb, 2017
By Kurt Steele 17 Feb, 2017
GuruFast announces strategic alignment with America Matters Media for business services including SEO, Website Design and Social Media Dominance.  This partnership will add important technical services to the marketing arm of the radio station and will be building web strategies.  Kurt Steele states, "This is important for us at GuruFast to expand our reach globally."

www.americamatters.us
By Kurt Steele 25 Jan, 2017
Kurt Steele writes  blog post today which is focused on security. IOS announces its release of 10.2.1 this announcement is for iPhone users and an upgrade to important security patches. The misnomer that iPhone and android phones are not susceptible to breaches in security is flat wrong. Users must cautiously penetrate the security world and make sure that their security patches and are up-to-date.  Reported by Forbes Magazine , "iOS 10.2.1 is a bug fix, pure and simple. In fact the release notes from Apple only state: “iOS 10.2.1 includes bug fixes and improves the security of your device”. There is not even the usual ‘performance enhancements’ reference Apple tends to include in most updates. And yet these fixes make iOS 10.2.1 essential."

Kurt Steele states, "We spoke about this in our Tech AM Show this morning.  Users must be on this!  This is the user responsibility to keep up to date on security for devices."

Listen every Wednesday mornings at 9:30 AM pst to Tech AM Powerdrive!   Listen on intern et

Listen Here to Today's Broadcast on Blog Talk Radio
By Kurt Steele 24 Jan, 2017
Press Release January 24, 2017:  1180 Am announces a partnership with GuruFast to add SEO and Responsive Web Strategies to their clients.  Kurt Steele will lead the way to add mobile responsive technology to clients to increase their marketing reach within Google and popular search engines with state of the art SEO.   Mobilegeddon has challenged businesses worldwide and Eddie Floyd wants his clients to benefit from the best technology.  America Matters will be moving to a better strategy in technology and will be setting the example.   If you want to see an example of GuruFast portfolio,  please visit and see examples here

Tech Am Power drive will launch on Wednesday AM at 9:30 am on January 25, 2017.  Please listen in or stream on the internet..

Tune into 1180 AM

You can listen online to KRNG at renegaderadio.org and KKFT at 991fmtalk.com. You can also listen via your Smartphone using the free TuneIn Radio app.

Click Here to listen Now on Internet


By Kurt Steele 19 Jan, 2017
Kurt Steele hosts Tech AM Powerdrive on 1180 AM at 9:30 am on Wednesday Mornings.  Kurt will really building this show and can listen in any where in the world by CLICKING HERE

Kurt Steele will be dealing with the technology boom in Reno, NV 

Call into show at 844-790-TALK (8255) – On Air Call In

Participate in the show.  Our Blog Talk Radio will be also airing on Monday afternoon at 1:30 pm pst.

Technology at it's best!
By Kurt Steele 10 Jan, 2017
Blog Talk Radio is launching our show which has been in BETA.  We have worked out the glitches and the show will be officially live on January 16, 2017 at 1:30 pm pst.  

Click Here to Listen to Show on January 16, 2017







By Kurt Steele 10 Jan, 2017
Google has announced...

Google’s  mobile friendly update  came and went with a bit of a whimper, rolling out on April 21, 2015, to much fanfare and not much substance.  But in 2017, it is a whole different story.

Part of this is because webmasters were so concerned about the impact of “mobilegeddon” that they finally did what they should have done in 2009  when Google announced blended mobile ranking . Google tells us that there was a  4.7% increase in mobile friendly sites  in March and April as a result of this mobile friendly update, so a lot of people were scared enough of potential traffic loss to make their sites mobile friendly.

But then 4/21 came around, and the update was a lot tamer than its apocalyptic nickname implied. Those who monitor changes in rankings en masse  didn’t see anything  that would justify the Google quote about this update being  more significant than Panda or Penguin . While it may have affected a lot of queries, it didn’t (as far as we know) level businesses the way that its predecessors did, and wasn’t “significant” in that sense.

Before we give a collective shrug to the idea of mobile friendly content, however, we should remember three things:

1. Businesses Lost Search Traffic As A Result Of Not Being Mobile Friendly

A new (to the U.S., at least) development resulting from the mobile friendly update is that, for certain queries, listings rank higher in smartphone search than they do in desktop search  simply because the site that previously ranked higher is not mobile friendly.

If you still haven’t seen any examples of this, definitely  check out Glenn Gabe’s growing list .

You can also see it pretty clearly using SEMRush. If I put in a site that I know is mobile- un friendly — like our friend (and SEL Editor In Chief)  Matt McGee ’s  U2 fan site , which  he said on Mobilegeddon eve  would be leveled by the mobile friendly update — we can see that it appears to have taken a little hit.

Not “leveled,” fortunately; but since it’s only 6% mobile-friendly according to SEMRush, we see smartphone rankings decreasing at a faster rate through the mobile update than desktop rankings.

The  desktop rankings appear to remain constant , with the site losing only five “top three” search results since April 14.

On the other hand, the  mobile rankings clearly trend downward , losing 43 “top three” search results since that time.

This is likely not accidental, but a result of Google’s mobile friendly update. Hopefully, Matt will update us in the future on how this affected traffic, but  early results  from SearchMetrics further demonstrate that there were clear winners and losers in this update.

The sky never fell, Chicken Little — but for some, it clearly rained.

2. Mobile Rankings Have Never Been More Different From Desktop Rankings Than They Are Right Now

Consider this:  Back in 2011 , one of the most popular and well-known SEOs in the world, Rand Fishkin, was not optimistic about the future of mobile SEO, predicting instead that mobile search rankings and desktop search rankings would converge, eliminating the need for a mobile website.

In fact, it has actually played out in the exact opposite way, with search results and queries diverging — not converging — over time. Even with smartphones having the ability to access content that computers can, search engines have optimized the search results for desktops and smartphones, and what we’re left with is smartphone search results that aren’t the same as what you’d see on a desktop or laptop.

This started well before the mobile friendly update. I’ve listed differences between mobile and desktop search results on  Search Engine Land   over the years , and in 2013,  Google announced  that they would start ranking pages with mobile site configuration errors lower in smartphone search results.

In June 2014,  Bright Edge reported  that mobile search results were 62% different than desktop results.  SEO Clarity reported  that this number was 67% prior to April 21 and climbed to as high as 73.1% following the mobile update. It has since stabilized a bit, with the last reported number at 69%, but it’s clear the mobile friendly update has only increased the already big difference between smartphone and desktop rankings.

Feature parity may be happening, as smartphones get the same functionality as computers, but search parity isn’t. Mobile results continue to diverge from desktop results. Source:  SEOClarity

3. It Will Only Get Worse For Those Not Optimized For Multiple Screens

And the genie is not going back in the bottle. If you’re hoping that Google will abandon their mobile-friendly algorithm, never say never, but it’s unlikely to happen anytime soon. In fact, I respectfully disagree with my friend (and SEL editor) Barry Schwartz , who  recently said  that he thinks we’re seeing the worst of the mobile friendly update. Mobilegeddon, I think, is really just beginning.

Google has more of an incentive to continue to update search results for mobile searchers, as they recently announced  that there are officially more smartphone than desktop searches in the U.S. As long as searchers continue to use their smartphones to search, and they are in growing numbers, Google will prioritize those searchers and attempt to give them the best experience.

This means that Google will continue to tweak their mobile-friendly algorithm over time, adding factors as they see it helps the mobile searcher.


GuruFast Blog

By Kurt Steele 26 Feb, 2017
Kurt Steele brings new co-host, Alejandra Martinez to the Tech Am Power Drive Show.  Her premiere will be this Wednesday at 9:30 am pst.  She brings her attitude and opinions on Samsung and wars with Kurt Steele loyal iphone user.  Her energy will liven up the show and her amazing and entertaining personality will move the show to the next level.  Tune in and do not miss this premiere episode.  1180 Am in Reno and streamed HERE Live on the Internet 
By Kurt Steele 22 Feb, 2017
By Kurt Steele 17 Feb, 2017
GuruFast announces strategic alignment with America Matters Media for business services including SEO, Website Design and Social Media Dominance.  This partnership will add important technical services to the marketing arm of the radio station and will be building web strategies.  Kurt Steele states, "This is important for us at GuruFast to expand our reach globally."

www.americamatters.us
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